Packaging Challenge
Do School - H&M
Subject: Invited Guest Lecture & Workshop
Project: The Do School H&M - The Packaging Challenge
Lecture: Origami techniques- modern science and its applications in design, research and industry
Workshop: Origami& Paper Folding Techniques
Customer/Client: The DO School
Location: The Do School
City: Hamburg
Kristina Wißling was invited to the Do School in Hamburg as part of the Packaging Challenge for H&M for a lecture on industrial folding techniques and a hands-on workshop with 20 Fellows from different countries.
Packaging Challenge
The task of the Packaging Challenge for H&M was to create a prototype for a new innovative packaging system for one of its product lines. The goal was to minimize waste and energy, optimize the handling process and to create maximum recycling and upcycling opportunities.
The solution should be globally scalable and economically viable. In a one-week test phase, the developed solutions were evaluated and goods were transported from the central German warehouse to the H&M branches in Hamburg.
In order to solve the Packaging Challenge the participants worked together in groups which allowed them to enhance their skills and to learn methods how to turn an idea into action.
In ten weeks, various prototypes were created for a new packaging system and process that was then tested in deliveries between the H&M Germany distribution center and individual stores. The development process was supported by the Challenge Lab, a course that provided the knowledge, skills, and tools needed to solve the challenge. In addition, the participants had the opportunity to gain a deeper insight into a multinational company.
At the beginning of the development phase Kristina Wißling was invited to speak about industrial folding techniques and the minimization and maximization of structures. Which folding techniques are suitable for packaging technology? Which structures can be folded to save space and unfold to maximum size during use? Which folds can be used to save material, or with which folds do flexible materials achieve more stability? In a subsequent hands-on workshop, structures were developed and small prototypes designed. The final prototype was made of textile and wood and produced in Frankfurt. The result was a packaging for shoes made of wood with flexible textile hinges.
During the program, Fellows had the opportunity to interact with leading experts in the fields of packaging, logistics, reverse logistics and sustainability, and meet with internal H&M experts from these areas. Research has been carried out to identify and understand the status quo of H&M and its vision of sustainability in the context of available best-practices regarding transport and logistics. Based on these learning experiences, ideas and prototypes for packaging were developed and tested. The focus was on finding a feasible solution that is innovative, scalable, economical and more sustainable. While the tests took place in Germany, the development should be a solution that is scalable to suppliers worldwide for maximum impact.
The Packaging Challenge was supported by H&M Germany and commissioned by the Do School in Hamburg.
Name: Ron Resch Pattern
Crease Pattern Size: 20cm*20cm
Workshop Content:
-different folding techniques
-folding techniques for packaging design
-material for folding
-design shoe packaging
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