Origami Campaign
RITUALS Cosmetics
Application: Paper Art
Title: The Ritual of Tsuru
Project: Origami Paper Art for RITUALS in Stores
Folding Technology: Direct Folding, One Uncut Square
Material: Specially Produced Origami Paper
Colors: Corporate Identity Color Red / RITUALS
Format, Size: 15cm*15cm
Visualization: Origami Paper Crane, Christmas Decoration
Inspired by: Traditional Origami Paper Crane
Initiator/ Concept: Wholesale DACH Rituals Cosmetics Germany GmbH
Customer: RITUALS
Studio Kristina Wißling was part of the Christmas pop up event "The Spirit of Tsuru"/ A wish for happiness for the Dutch cosmetics manufacturer RITUALS in the locations Dortmund and Aachen/Germany. RITUALS customers learned how to use the Japanese folding technique to create origami Christmas decorations in the shape of a tsuru (a traditional crane) using luxurious papers that Rituals produced especially for this event. This once off opportunity allowed customers to write down a wish for their loved ones on the origami paper when buying products, which was then folded into an origami object. A very personal gift that could be unfolded at Christmas to make the wish come true.
If you are interested in holding paper art workshops for your customers or staff please get in touch.
Object:Traditional Origami Crane
Size Crease Pattern: 15cm*15cm
Folding Technology: Direct Folding
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